CRM

Overview

CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. It is a strategy used to learn more about customer needs and behaviors in order to develop stronger relationships with them. The idea of CRM is that it helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers.

In the last few years, the market for on-demand CRM has soared particularly among small and mid-sized companies, largely because of fears about the expense, duration and complexity of large-scale on-premise CRM implementations. And indeed, on-demand CRM is often a good choice for companies looking to implement standard CRM processes and are able to use out-of-the-box features, with little or no internal IT support, and don’t require complex or real-time integration with back office systems.

CRM helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers.

Phases

• a CRM can help a business in acquiring new customers throughexcellent contact management, direct marketing, selling and fulfillment.
• a web-enabled CRM combined with customer service tools offerscustomers excellent service from a team of trained and skilled sales andservice specialists, which offers customers the convenience of one-   stop shopping.
• CRM software and databases enable a business to identify and rewardits loyal customers and further develop its targeted marketing andrelationship marketing initiatives.
• SMS trails.

Objectives

There are several adjective of CRM puts an end to all your problems.Those are

• Help Companies decide on the right on-demand CRM solution.
• Services helping companies increase profitability by improving customervalue and reducing operating costs.
• Help you streamline your customer service processes to ensureconsistently high service levels, quick response times, accountability,and problem resolution.
• Help in meeting the challenges that some companies are facing inretaining customers and keeping sales costs under control, but theyaddress only a part of the problem.